Renowned wine space creator, CellArt, has partnered with FineWaters, the world’s leading platform dedicated to showcasing premium bottled water, to create The Water Experience space. Inspired by the principles of terroir traditionally associated with wines and agricultural products, the collaboration aims to elevate water to an artisanal status, emphasising its unique flavour profile derived from the geography, climate, and minerals of its source. With sustainability at the forefront, the terroir of the water is preserved in the same way vineyards safeguard the essence of their grapes…

CellArt, the renowned designer and manufacturer of extraordinary wine spaces, art pieces, and wine objects, is thrilled to announce its partnership with S3 Architecture for the highly anticipated Sylvan Rock Residence in the Hudson Valley, New York State. In this exciting collaboration, CellArt has partnered with S3 Architecture to realize the vision of the architecture firm in one of the key design features of this incredible residence - the wine cellar…

The beginning of the pandemic might have inspired the world’s wealthiest to build panic rooms or bunkers. After all, parts of Covid-19 felt like the end of the world. Today, the world is nearly operating back to normal and instead of hiding themselves away, folks are instead looking to secure their assets—whether that’s wine, art, or your most valuable belongings. Private vaults aren’t just relegated to banks anymore; many are installing vaults or secure vault-like storage areas in their homes for peace of mind…

Master Sommelier John Szabo presents a series of articles offering practical advice on building a wine cellar as a source of personal enjoyment and investment. One of six parts. Collecting wine can be both enjoyable and profitable. There are, of course, more sensible and thoughtful ways to go about it in order to maximize that pleasure and/or profit. It’s not just about buying more wine than you could reasonably consume over a few months — but that’s how it starts. Over the next few posts I’ll share are the things to consider when the wine bug hits you, covering how to calculate how much wine you should buy, establishing a buying strategy, proper cellaring conditions to ensure optimal development, buying wine as an investment, home cellars vs. wine fridges vs. professional storage warehouses, and other helpful tips along the way…

When 12 bottles of Château Pétrus 2000 returned from 14 months spent orbiting the Earth on the International Space Station, the only question oenophiles wanted answered was, “How does it taste?” Space wine, as it’s now known, entered the stratosphere with a global retail price of $6,488 per bottle, and returned in 2021 with an estimated value of $1 million. Such is the global intrigue around how light, movement, temperature and, in this case, the absence of gravity or the presence of microgravity affect the development of wine…

Launching with six wine-focused endeavors in tandem, one naturally surfaced as a passion he would commit to over the long-term—bringing art and wine together through CellArt. Scraping the sky over Billionaire’s Row, the Steinway Tower is the world’s thinnest and the nation’s second tallest residential tower behind Central Park Tower.

As an amenity to be shared among the world’s most successful business people and their families, CellArt is developing a palatial wine space and tasting room where residents can store and sip their wine, as one. Jonathan was kind enough to share a sneak-peak of their architectural plans with BOND OFFICIAL. 

If you’re a car enthusiast, I’m sure you’re familiar with the Sylvan Rock x Aston Martin concept home. CellArt’s team of virtuosic creators were commissioned to integrate a wine space, adjacent to the garage and recreational room. What an honor…

Jonathan Primeau, the 42-year-old founder and president of Montreal-based CellArt (cellart.com), used to say he wanted to dominate his field. His company, which designs custom wine spaces and collaborates with artists to create one-of-a-kind artworks that serve as wine storage, has surpassed expectations. “I was able to combine so many of my passions—art, symbolism and spirituality, travel, people, the technical aspects,” he says. “I don’t say that anymore because what I want to do is something I love that is unique.” Indeed, Primeau has no competitors or imitators.

Arguably, his most revolutionary intention was to excavate the wine cellar from its subterranean darkness and make it an integrated part of the home’s living spaces. This has led to a shift in his client demographic. When he started in the mid 2010s, 95 percent of his clients were men over 65. Because the wine rooms are now part and parcel with the interior design, now the majority are women averaging 40 years of age…

TORONTO, April 20, 2022 /CNW/ - THE WATFORD GROUP (WG), led by international luxury real estate developer Harshal Dave, is pleased to announce a portfolio partnership with THE FOREST HILL GROUP (FHG) and FOREST HILL KIPLING (FHK). This partnership will include strategic planning, consulting, premium property management, and lifestyle service model execution at all new ultra-luxury condominium developments by WG in Richmond Hill Ontario, Unionville Ontario, Ottawa Ontario, Bal Harbour Florida, Brickell Florida, and Beverly Hills, California as well as other soon to be debuted international trophy assets…

Connoisseur looking for wine room ideas to keep bottles in optimum condition? If you have the space, a dedicated wine room, custom built to accommodate a vast stock is definitely worth investing in.

In older properties, kitchen storage ideas traditionally included underground wine cellars – dark, closed stone-built spaces with no noise or smells, and well ventilated to avoid damp and musty odors contaminating the wine. 

But a new generation of wine rooms based above grade as well as below is now available and these ideas are sure to inspire…

« Ce projet-là était particulièrement réussi, se souvient-il. C’était atypique, avec les murs de forme arrondie. La thématique d’un tonneau pour une cave à vin avait une signification que je trouvais intéressante. Je ne voulais pas nécessairement une cave à vin de style toscan classique. C’est beau, mais c’est moins de notre goût. Cela allait moins avec la signature de la maison, qui est plus contemporaine. Le Tonneau rejoignait le traditionnel et le moderne. J’ai contacté Jonathan Primeau, chez CellArt, et on a jasé. L’extérieur de notre maison est en bonne partie en pierre et on habite dans un coin un peu agricole. D’avoir un peu de pierre dans le cellier et du bois, cela rappelle l’extérieur de la maison et l’ambiance du coin. Mais la cave à vin demeure moderne, avec un design contemporain comme celui de la maison. C’est la rencontre entre deux mondes. »

Founded in 2013, CellArt is the wine enthusiast's ultimate playground. From the design and manufacturing of dream wine spaces, extraordinary wine cellars, and tasting rooms, to the creation of unprecedented art pieces, limited-edition wine objects, and exclusive and visionary wine events, CellArt is inspired by the very best of what nature and human creativity have to offer. Driven by a passion for Wine and Art, CellArt opens up an exciting new world for the Wine enthusiast and presents a seamless narrative between the two traditions

Jonathan Primeau is the entrepreneur behind CellArt, a company that creates custom wine storage solutions sublime. Having started in the tech industry, in 2013 he decided to fulfill his lifelong passion for wine, design, engineering and art and formed CellArt. His background in tech is incorporated into these unique masterpieces, which he designs and builds for the most demanding collectors and aficionados around the globe housing their collections of wine, and sometimes spirits.

Identifying a niche gap in the luxury market, Montreal-based atelier CellArt breaks this mould with its revolutionary bespoke wine spaces.

CellArt’s team follows a philosophy of “creating meaning through emotional resonance,” which sounds über-wanky, but the end results are otherworldly high-tech wine cellars and tasting rooms that you certainly won’t want to keep hidden away in the basement.

Fancy a bold camo background with blazing orange hardware as your avant-garde wine display wall? Perchance your aesthetic preference leans more towards the Craig-era Bond villain — an exercise in expansive Zenlike minimalism, replete with myriad clandestine doors and panels? Whatever your vision, CellArt will help bring it to life.

Jonathan Primeau has been bringing his love of wine and design to the luxury wine spaces he’s been creating with his Montreal-based company, CellArt for about a decade. Working with architects, designers, sommeliers, artists, and winegrowers, CellArt has evolved into an elite brand with an international reach. Today, it creates spaces to store and display fine wine collections, some of which hit the $1 million mark. Custom designed and built in Montreal, Quebec, the pre-assembled units are shipped to customers around the globe. Bespoke accessories, hand-crafted by artisans, are also available, and a line of twelve ready-made units will launch later in 2022.

Primeau also taps into one of this other grand passion-art-by partnering with artists to create singular spaces for fine wine collections. “This is part of the DNA of CellArt because all the artists I personally collect,” he says. “I took the time to select and love their art, so I reached out to do a collaboration.”

The market has changed dramatically since he first took the plunge. “The wine space is not in the basement, it’s not a man cave anymore. Today, it’s in kitchen or in the dining room,” explains Primeau.

Six months later, CellArt was born, and Primeau began exploring the creation of spaces designed to both store and show off wine collections, which he came to see as a balance of art, technology and wine expertise.

In addition to aesthetic considerations, there are functional factors to consider — like exposure to sunlight and vibration. Each unique design is manufactured and assembled in Montreal, and shipped to global clients.

Forget menacing gates, obvious alarms and prison-grade protections. Savvy designers, architects and security innovators combine their skills to create homes that are equal parts secure and stylish…

When you think you’ve seen it all, someone comes along and shows you otherwise. As most entrepreneurs know, you’ve got to do something different in ANY industry if you want to gain the attention of the consumer. Jonathan Primeau did just that. He took his love of art and combined it with another passion…wine, to create a truly unique take on the wine storage industry. Working in the corporate world meant long hours and little time to be creative so he decided to leave the comfort of his executive job and set his sights on launching a new business with a twist…

Montreal-based Canadian serial entrepreneur Jonathan Primeau spent 15 years in executive-level positions in the corporate world before realizing his dream by founding CellArt, a company that designs and creates bespoke wine cellars and tasting rooms. He became an entrepreneur to share his values and his love for what brings excitement to his life. His lifetime project, CellArt, fulfills his passion for wine, design, engineering, and art, feeds his creativity and builds his business legacy…

Inspired by the very best of what nature and human creativity have to offer, CellArt opens an exciting new world for the art and wine enthusiast and presents a seamless narrative between the two traditions. CellArt brings to life the relationship between wine and art as never before. From extraordinary wine spaces to unique art pieces and wine objects, CellArt has refined and reimagined the wine lover’s world…

When forced to choose between a wine cellar or a butler’s pantry, most yacht owners are likely to give the linen the heave-ho. At least, that’s what the owner of the 164-foot Endless Summer did when looking to honor his passion for fine wines. The custom teak cellar was incorporated into the interior design before construction on the yacht even began…

What was once the reserve of sprawling chateaux in the south of France has elbowed its way to the forefront of interior design, with wine enthusiasts the world over creating gallery-like storage spaces that not only house their collections but also display them as art…

Right alongside the global pandemic came a booming influx to the Miami population that has undoubtedly created a historical golden age for the city. As Miamians warmly embrace a wide range of new artistic concepts, we welcome the city’s latest resident and the new managing partner of CellArt, Philippe Vasilescu, as he brings with him a futuristic approach to exquisitely crafted wine cellars. With a rich history in the luxury business working with prestigious brands such as Piaget, The St. Regis hotel and LOUIS XIII Cognac, Vasilescu’s impressive background just scratches the surface of what’s expected from the sleek quality of CellArt’s grandiose installations…

In the historically traditional world of wine, there’s a relative newcomer that’s catching the eye of collectors and producers globally with its revolutionary wine spaces. CellArt designs and builds bespoke wine space masterpieces that perfectly assimilate into their environment, whether that be a private chateau in the South of France, a Napa Valley Winery, or a New York City penthouse apartment…

What could be better in life than enjoying a glass of exceptional wine on board a superyacht, whether you prefer a pretty-in-pink Provence rosé, or the finest of fizz? Yet wine at sea presents a number of logistical problems. How easy is it to get it on to the boat and, once there, where should you store it? Will it remain in its best condition on board, just as it would in a decent cellar or wine fridge at home, and what would make the ideal floating cellar?…

Philippe Vasilescu is the new Managing Partner for the US and the Caribbean at the exclusive bespoke wine spaces design and manufacture company, CellArt. The move comes after 10 years of experience in fine wine and spirits and public relations with collaboration with prestigious brands such as Piaget, Baccarat, Greubel & Forsey; fine dining & hospitality groups such as Cipriani, Wolfgang Puck, TAO Group, LDV hospitality; and renowned international luxury hotels and resorts groups such as the St Regis, Four Seasons, Mandarin Oriental, Peninsula Hotels, and SH Group…

Nismo sigurni u koliko sati čitate ovaj tekst, ali ako vam se čini ugodno, svakako uzmite čašu vina i uživajte zajedno sa nama… Dok to činite, predlažemo vam da razmislite o tvorcima luksuznih vinskih podruma sa sedištem u Montrealu, po imenu CellArt. Sjajni tim koji stoji iza ove kompanije ima za cilj da preispita naše poimanje vina, udružujući svoje kreativne snage sa nekoliko kompanija za dizajn enterijera, kako bi zajedno stvorili najspektakularnije i vitirine za vino…

Natural light and attention to detail characterize this penthouse in the sanctuaire du Mont-Royal complex. a visit to an elegant home with a charming atmosphere and stunning panoramic views of Montréal…

I’m not sure what time it is where you’re reading this from; but, if it feels comfortable to you, by all means – grab a glass of wine and enjoy your favorite drink. As you do that, you should also think about the Montreal-based Luxury Wine Cellar and Wine Accessory creator CellArt. The brilliant team behind this company aims to rethink what wine should be about…

HF catches a few precious moments with Quebec’s wine storage chameleon, Jonathan Primeau whose artisanal wine cellars are custom designed as unique places to store and enjoy remarkable wine collections. His dream creations are found as unprecedented art pieces in private tasting rooms, on extraordinary yachts and in the most interesting of places around the world, sometimes hidden and private, and other times, in full view. Each one-of-a-kind cellar is painstakingly designed and built to exacting technical standards to reflect the passion, interests and individuality of its owner…

Montreal based Luxury Wine Cellar and Wine Accessory creator CellArt redefines the role of wine in the world of interior design, through collaborations with new generation artists, wine spaces and wine objects which include coasters, decanters and champagne buckets – stand-alone art pieces on their own…